Digital marketing is an effort to campaign for goods and services and build a company brand via the internet or the digital world. The purpose of doing this marketing method is to reach consumers precisely and quickly. Maybe you often see on the internet there are currently many companies that advertise or market their products and brands through websites and social media. Examples include Facebook, Twitter, Instagram, Youtube, websites, and the like. In simple terms, that is what is meant by digital marketing.
Digital marketing around the world is now often done by companies that provide digital marketing called digital agencies. Then what is the relationship between digital marketing and the digital agency such as the Storyworlding? To be clearer, digital marketing is an “object”, while digital agencies are the tools or actors that help creatively market products and brands to the digital world. As technology develops, digital agency companies are also increasingly offering digital marketing.
The following is an outline of the role of digital agencies in helping marketing efforts via the internet or the digital world:
The digital agency will analyze what the client needs. For example, whether the client wants to make a new product, develop a product, or sell. From there the role of digital agencies can also analyze existing client problems. Furthermore, the digital marketing agency will try to provide recommendations and strategies after analyzing what the client needs and the problem. The digital agency will make a strategy and conduct a briefing with the client so that both an agreement is reached and the strategy developed can be effective. After the strategy is about to be implemented, the digital agency will start carrying out its duties in sections such as the IT team, SEO team, social media team, marketing team via search engines, graphic design, PPC, and so on. Most importantly, this digital marketing party will help clients improve their website so that it is ready to be advertised.